MERCHANDISING

Merchandising Definition

• Merchandising in fashion is a method by which products are designed, created, implemented and delivered to the consumer.
• This involves directing and supervising product line development from start to finish.
• Marketing and Merchandising Department-Under ahead of profit control, a team of merchandisers and marketers work together.
• Merchandisers are competing with foreign buyers. The teams are made according to the directed buyers.

A Merchandiser Main Responsibility 

Order Confirmation from the Buyer 
Product Development 
Market and Product Review 
Marketing the Concept 
Booking Orders 
Confirming Distribution 
Design and Sampling 
Costing 
Raw Material 
Manufacturing Follow-up 
Transactions Follow-up

The merchandising department is responsible for all different types of sampling and approvals.

Read about Sampling Department